Local SEO steps that actually move the needle
By Raju Ram Prajapat · rajuram.com
Relevance, distance and prominence. Google says so itself.
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Wrong or overly broad categories dilute relevance. Category and description do most of the work.
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Same name, address and phone on your website, profile and every directory.
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Right after a good experience. Never buy or incentivise reviews; it risks suspension.
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Post at least monthly, keep holiday hours accurate and refresh photos.
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LocalBusiness schema, a real page per location, an embedded map and click-to-call.
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Profile fixes can help within days or weeks. Reviews and citations take 2-4 months.
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Every step in detail, with FAQs, on rajuram.com.
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