Shopify

Shopify Store Setup Checklist: 7 Things to Get Right

What a Shopify expert checks before launch

By Raju Ram Prajapat · rajuram.com

1. Theme that fits the brand

Customise navigation, homepage, collection and product pages. Avoid the generic default look.

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2. Structured catalogue

Collections, tags, variants and filters so customers and Google can find every product.

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3. Payments and shipping

Gateways, shipping zones and taxes set up right the first time, to avoid silent checkout failures.

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4. App restraint

Every extra app adds page weight. Slow stores lose sales and rank worse.

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5. On-page SEO

Product titles, descriptions, meta tags, alt text and clean URLs built for buyer-intent searches.

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6. Speed

Compress images, lazy-load and trim scripts. Measure it, because slow load times go unnoticed.

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7. Checkout conversion

Remove cart friction, add trust signals and test on mobile, where most Shopify traffic is.

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